51 Sports & McCallister Precision Marketing Partner to Enhance Visibility for Racers
Multi-Faceted Program to Boost Marketing & Web Presence
51 Sports PR

51 Sports, parent company of Speed51.com, and McCallister Precision Marketing (MPM) announced today a multi-faceted program for the two companies to work together in 2011 to better assist its clients.

51 Sports is now the “Official Website Web Designer” of MPM, while MPM will assist in Speed51.com’s marketing programs.

"I am thrilled to be partnering with Speed51.com and 51 Sports,” said Tonya McCallister, President of MPM.  "To work with a company that has built such a fantastic reputation in the racing arena and has consistently promoted grass roots racing, is such an honor.”

MPM has already brought two marketing partners to Speed51.com for its Florida Speedweeks coverage.  Chizmark Larson Insurance Company, which insures racers and race teams, and the Corrie Stott Driver Development program, will get plenty of exposure during a 51’s coverage of all the action at New Smyrna Speedway during its nine nights of racing (Feb 11 – 19).

"Tonya has been involved in racing for a long time so they understand racers needs,” said Dillner.  "We hadn’t even signed our agreement and MPM had already brought us a couple of marketing partners for Speedweeks and that allows us to bring fans who can’t make it to Florida, the news and information they want.

“We are pleased to be the Official Web Designer of MPM,” continued Dillner.  “The 51 Sports staff is looking forward to designing some cool new sites for MPM’s clients.”

MPM, a marketing agency, was founded in order to assist companies with their sales and marketing needs.  MPM works with race drivers, race teams, and companies to not only secure sponsorships, but to build ongoing partnerships with those sponsors.  MPM assists with career advancement for drivers, as well as sponsorship search, and contracting.  MPM prides itself on building positive relationships with clients so it may provide them with the most professional, yet personal guidance they need in order to have a successful career in racing.

In fact, 51 Sports will be redesigning the MPM website, which is slated for an early April launch.  To learn more about MPM Marketing visit their current website at www.marketwithmpm.com.

For more information on Speed51.com, Speed51 Radio and its partners contact Matt Kentfield at 51 Sports at (704) 785-4013.