Grandstay Takes Hospitality to Next Level  
$10,000 Event to be Held at Elko Speedway in July
Series PR
The American Speed Association® Kwik Trip Midwest Tour presented by ECHO Outdoor Power Equipment and GrandStay Hospitality continually prides itself on the support of its sponsors and their continued commitment, and 2011 is no different.

“GrandStay Hospitality is honored to be part of such a great organization. The ASA Midwest Tour works very hard to drive fan loyalty towards the sponsors and the products that they offer to the consumer. You can't lean back on your heals in this business and you have to aggressively support their marketing programs through fan interaction. With that being said, we are going "ALL IN" in 2011 to put GrandStay Hospitality at the forefront as the number one choice for all of their hotel needs,” said GrandStay Hospitality CEO, Rod Lindquist.

GrandStay Hospitality made a “grand” entrance into the ASA Midwest Tour in 2010. Providing hospitality at the track, as well as comfortable lodging for the ASAMT officials, teams, and fans throughout the season were just the tip of the iceberg.

Tim Olson, President of the ASAMT is appreciative and excited for what Lindquist and GrandStay Hospitality has planned for this season. “It is very difficult to promote an expensive event like this without financial support due to the extreme risks involved. Rod Lindquist came to us with the idea and it was like a dream come true. This will be our biggest payout ever in the series and with the support of GrandStay. It gives this event a valid title as our biggest event of the season.”

In 2011 GrandStay Hospitality is looking to make even a bigger splash in the ASA Midwest Tour market. Not only will GrandStay create an even more inviting and hospitable environment for fans at the track, they will also present the “GrandStay Summer Clash 250.” This two-day show at Elko Speedway will be on July 8th and 9th, with a special event on Friday night; the “Prelude to the Clash.”

The “Prelude to the Clash” will include ASA Midwest Touring Stars, previous ASAMT event winners, longest tow, and Elko provisionals yet to be determined. The race will be 50 laps and the payout is currently being formulated, but is set to be extensive for the top three with the remainder divided amongst the field. This will be a two-tire event.

The “Prelude to the Clash” is a fitting title to the “GrandStay Summer Clash 250” on Saturday, July 9th. This will be the biggest event of the 2011 season for ASAMT drivers. With $1100 to start and $10,000 to win, the “GrandStay Summer Clash 250” will be the largest payout in ASAMT history.

Drivers from as far away as Florida have contacted the ASAMT with interest in spending a week racing super late models in the Midwest because of other special events in the area during the week of July 8th and 9th. Steve Einhaus, VP of the ASAMT added, “What a better way to kick off their trip, by taking a shot at $10,000 to win and then hitting a few other midwest tracks to take on some of the countries top racers. The days of the southern drivers like Mark Martin coming north just don't happen anymore and we welcome them with open arms.”

GrandStay Hospitality has a long, outstanding heritage supporting and participating in motor sports. GrandStay’s President and CEO, Rod Lindquist, previously owned an ASA car for many years. He then went on to sponsor NASCAR driver, Stanton Barrett. He has now moved on to be one of the biggest supporters and sponsors of the ASA Midwest Tour.

“Hospitality, customer service and satisfaction are the number one priority behind GrandStay's “Every Guest, Every Time,” and that is clearly how Rod Lindquist wants to treat our race series. This year they have really stepped up their involvement and that will create a major impact on our race fans and race teams when they enter a racing event. They see the value in this partnership and we are really excited to work with them and our additional partners to increase the loyalty and support of our race fans,” said Einhaus.

In 2011, GrandStay Hospitality has plans to add at least three new construction properties and five conversion hotels. GrandStay® Hospitality, through its two brands, Crossings by GrandStay® Inn & Suites and GrandStay® Hotels, offer the best value in lodging today. The level of customer service at any GrandStay® is the “line in the sand” that separates GrandStay® Hospitality from all other hotel chains. Through their “Every Guest ~ Every Time” philosophy, you’ll find they deliver the highest level of customer service in the industry at a much more affordable price and value.

Whether you are traveling on business, pleasure or staying away from home for a long period of time, you will find Crossings by GrandStay® Inn & Suites and GrandStay® Hotels eager to make your stay a memorable one with friendly staff ensuring you that the details are being taken care of. Many GrandStay Hospitality properties are near established racing tracks in midwest locations so there is a strong awareness of the brand on the local racing scene.

GrandStay® Hotels has properties in Fort Myers, FL; Ames, IA; Apple Valley, Faribault, Mankato and St. Cloud, MN; Appleton, Eau Claire, La Crosse, Madison and Sheboygan, WI; Oxnard, CA and Rapid City, SD. Crossings by GrandStay® Inn & Suites has properties in River Falls, WI and throughout Minnesota, including Baxter, Becker, Cambridge, Montevideo, Perham, Pipestone, Stillwater and Waseca. Coming soon: Chisago City/Lindstrom, MN and Waverly, IA

For more information about GrandStay® Hospitality, log on to www.grandstayhospitality.com.

To learn more about the American Speed Association® Kwik Trip Midwest Tour presented by ECHO Outdoor Power Equipment and GrandStay Residential Suites Hotels and Crossings by GrandStay Inn & Suites, log on to asamidwesttour.com or call the ASA Midwest Tour office at (630) 212-6022 or Tim Olson at (612) 327-5831 or e-mail Tim Olson at tim@asamidwesttour.com or Steve Einhaus at steve@asamidwesttour.com.

To learn more about the Daytona Beach, Florida-based Racing Speed Associates or the American Speed Association® Racing Member Track program, call (386) 258-2221 or send an e-mail to info@asa-racing.com. For news and information from racetracks and regional tours involved in the American Speed Association®, visit www.asaracing.com.





 





Can Steve Carlson win the big money race or will someone stop him at Elko?