NASCAR Canadian Tire Series Expands Television Package
Events To Air On Both RDS And TSN
The NASCAR Canadian Tire Series, Canada’s premier stock-car racing series, will have all of its 2011 events telecast by RDS, the Canadian French-language sister of TSN which has been the television home to the series since its inception in 2007.
Eleven of the 12 scheduled NASCAR Canadian Tire Series races in 2011 will have a one-hour recap show telecast on a tape-delayed basis by RDS on one of its two channels dedicated to sports this fall. The Saturday, August 20 event at Montreal’s Circuit Gilles Villeneuve will be telecast live by RDS for the fifth consecutive year.
"The NASCAR Canadian Tire Series is the premier stock car racing series in Canada with events from coast to coast," said George Silbermann, NASCAR vice president, regional and touring series. "We are thrilled that the television coverage reflects the multilingual make-up of the fans that follow this exciting sport."
Coverage of the NASCAR Canadian Tire Series complements full-season coverage of NASCAR Sprint Cup Series and NASCAR Nationwide Series events on RDS which has over 2.5 million cable and satellite household subscribers that will allow French-speaking Canadians to see some of the top future talent in NASCAR.
The programs will be produced by produced by James Robinson Associates Ltd. and the broadcast team of Didier Schraenen, Éric Descarries and Marc Cantin that also handles the other NASCAR coverage on RDS will provide the play-by-play and color analysis.
On TSN, 10 of the 12 NASCAR Canadian Tire Series events in 2011 have a one-hour recap show telecast on a tape-delayed basis. The Montreal race along with the Sunday, August 7 event at Circuit de Trois-Rivieres (Que.) will be recorded in their entirety and broadcast later the same day.
The NASCAR Canadian Tire Series will have a bigger presence on Canadian television in 2011. (Getty Images for NASCAR)